A website that looks good can certainly increase the traffic of the website, invite more visitors and reduce the bounce rate significantly. The look and feel of a website is as more important as the functionality that you offer to the customer. You’ve accomplished half your goals if your website looks good, the other half depends on how simple your navigation is, how fast your website loads and how easy is it for the visitor to reach out to you. You can combine these element to make a website that has perfect aesthetics and spot on functionalities.
According to a survey, 38% of the people don’t use web pages that are not engaging enough. Most people associate with the appearance of a web page and reliability. Going wrong with the design of the website can interfere with the popularity and the profitability of a business.
Let’s look at common mistakes that you should avoid to improve the appeal of your web pages –
When it comes to web design, ‘more’ is not always considered to be a better option. If you put too much, be it in the form of content, pictures, or videos on the web page, it will interfere with the attractiveness of your website.
Web Design clutter can be anything that distract visitors from the central message of a web page. This can cause confusion to the customer into identifying the next step they should take and often send them to irrelevant pages. Reducing the items on each page that are necessary for helping visitors to understand the exact message of that page can definitely help.
The trend designing a website is an ever-changing process. The style that was trending a year ago may look outdated in the following year. If visitors are finding it outdated, they are more likely to abandon your website. Having said that, updating the content of the website every month is unrealistic and unnecessary. Instead, you should consider the occasional tweak or website redesigning to keep up with the trends. Visitors will respond positively to a website that looks updated with the on-going trends.
Images can easily communicate a message to the website visitors. Having right pictures help in stirring the emotions of your visitors while encouraging them to act, while wrong images can detract the beauty of your website and make it look unprofessional.
Focusing on a unique, high-resolution, and professionally obtained images emphasize your web design. Use one or two influential images for each page instead of many low-quality images, to give a more appealing design to your website.
Large Chunks of Text
Relevant and good quality content is a must for any successful website. It can generate trust, encourage social sharing, improve brand awareness, and establish your business in a competitive marketplace.
Irrespective of how interesting the content is, wrong presentation can make the web design look unattractive. Large blocks of text, in particular, will daunt your visitors from reading the entire content you have crafted. Instead, lay out your content in an easy to read manner with short paragraphs, headings, white space, and complementary images.
Multiple Fonts and Colours
‘Creativity’ is misunderstood with the use of as many different fonts and colours on a web page. Indeed, creativity helps a website stand out in the competition. There are numerous options available for web designing, but only a few help in coming up with a beautifully looking web page.
A good rule of thumb acclaims that two or three fonts and primary colours for each web page should be the approach. More use of fonts and colours on a web page can create confusion on the website and makes it unattractive. A clean and simple design is more appealing and enhances its utility.
A Web Design Company helps to identify the areas that need improvement and make the changes as per your requirements.
Lack of Mobile Responsiveness
Mobile responsiveness refers to a website’s ability to adjust its layout and content to fit the screen size of mobile devices. A lack of mobile responsiveness simply means that your website is not expertly designed and limiting its usability too.
Websites simply shrink to fit the screen size, fonts and images automatically adjust to a smaller size too when visitors to open them on a mobile. In some cases the size remains the same regardless of the screen size, cutting off the edges of all pages, when displayed on a mobile device This is extremely challenging to manage, or may it be remaining the same regardless of screen size while cutting off the edges of each page when displayed on a mobile device. Irrespective of the device being used, make sure that your web design looks good and performs well by implementing mobile responsiveness.