Providing a good UX has become an increasingly crucial component for modern web designs as users’ expectations are continually changing. Adjusting to the user needs on the website can be challenging. However, designers have to be proactive at all times to get ahead in the ever-changing market.

Let’s discuss the following 7 UX trends that will help you prepare for both the present and the future UX designs:

Journey Simplification

Most visitors that drop by your website, know specifically what they are looking for. Companies are striving to simplify a user’s journey with time-saving designs. Such designs help in reducing the number of steps users need to take to reach their target page. The best to offer that is to provide relevant information with an easy-to-use format and a smooth navigational flow. A design can have several key aspects, including:

Linear Design – A structured layout that allows users to do one action at a time while surfing the website. The consistent flow enables users to discern time necessary to complete the entire task.

Anticipatory Design – A design that attempts to know a user’s needs and is quick enough to efficiently adapt them.

Progressive Disclosure – Adopting a progressive disclosure technique helps in enhancing user experience, especially if your website or application contains a lot of information. The technique makes the information visible when users need it. This way the users aren’t bombarded with irrelevant information.

Context-Based Information – Showing up the most relevant information specific to user context is instrumental for creating a good user experience.

Focus on Content

Organized content is the key to making websites or applications more appealing from the user’s point of view. The trend is to focus on the eliminating unnecessary distractions and highlighting relevant content.

Make sure that a user’s exposure to your website or application’s content is not hampered by anything. Removing excessive visible clutter helps in focusing on the essence of the message that needs to be conveyed. Visual features can include:

Precise Visual Order – A well-organized website or application design facilitates users to understand the content. Using powerful visual can help in signalling specific interactive features and significant information.

Operative Decluttering – Creating a richer user experience helps in eliminating irrelevant and useless details that in turn magnifies essential information.

Whitespace – Increasing the amount of whitespace between content grants a room to breathe and improves aesthetic for excellent user experience.


Improved Personalization

Understanding the importance of creating individually targeted experiences instead of creating generic experiences contributes to the success of achieving the perfect UX for a website. To craft an individual brand experience, you need to look deeper in terms of what user’s needs.

Machine learning, a technology that is capable of adjusting designs automatically for specific users. You must have noticed that online websites are now incorporating personalized recommendations based on user behaviour. The stated suggestions can improve the user behaviour when they visit your website. The following methods are some of the most common techniques to enhance personalization:

Building Content on User Location – Websites and applications should use the  data based on the device’s area to offer related content to the user as per the geographical location. The information given to the user should be personalized as per the surroundings.

Specific User Interface – Personalization that is based on the individual needs helps to adjust the layout of a website or application. With this technique, you’ll get to know how a user interacts with a digital device and the issues they encounter with their specific data. It is considered to be a goldmine of information. With this information, companies can decide how to accumulate the data for the user.

Video Content

Optimizing video content on websites and applications is becoming extremely popular for an optimal user experience. Web design companies can materialise on the video content by keeping up with the following tips:

Adjust for Portrait Frame – Video content, in general, should be adjusted to portrait frame as mobile phones are usually used in portrait orientation (almost 99.9 per cent of the time).

Adjust Video for Short Attention Spans – Important information must be displayed timely with the use of formatting methods, such as 360-degree videos and Facebook live.

HD Images and Videos – Providing a full-screen experience is essential, but with top-quality images and videos. You will notice a significant change in the UX of your website. Pictures and videos should never be pixelated.

Voice-Based Interaction

Today, hardware devices we are using to access the web are more advanced than we imagined. Every next generation of smartphones, tablets, and even laptops are coming up with new technology advancements. This evolution of technology is the main reason why people expect the UX to be superior. Voice User Interface (VUI) is a great example to explain this.


With the advent of new technologies, such as touch and voice recognition on smartphones, people can easily interact with digital products. Thus, Website Design Companies are striving to create websites and applications that offer a more human experience to the users.

Digital experience can be improvised to connect with user emotions. The key is to allow users to feel connected with their devices more emotionally. Designers are trying different ways to provide consistent reactions while cultivating a digital experience. These features include:

  • Sharing emotions with face recognition

  • Micro-interactions

  • Creating natural means of interacting with apps

  • Impersonating emotions in feedback

Biometric Authentication

Conventional methods of opening up the websites and applications are slowly being replaced by unconventional means, such as Bio-metric technology. The technology is capable of recognizing a user’s identity based on particular characteristics. It creates an effortless authentication process for the users.

Using biometric instead of managing an assortment of passwords for different websites and applications is more beneficial for users. This features uses facial or voice recognition, or fingerprints to verify the identity of the user. These features encourages a feeling of security in businesses and as well as individuals.