Designing and developing a new website is seemingly an intimidating process, involving the volume of information that needs to be organized and incorporated. Creating wireframes and mock-ups will get you the structure of the website before you turn the table to the developer.
A sitemap is proven to be an effective planning tool that helps organizing the content on your website. With this centralized planning tool, you eliminate unnecessary pages. A sitemap is an outline or flow-chart of the content according to your website requirements.
A website development company can help you building a sitemap to your website. Here are the reasons for creating a sitemap that should be the starting point of your new website design –
Clarify your website’s goals
Every website should have some intent and purpose to serve to the user.
A website without an objective is believed to be unfocused, hard to navigate, and offers poor user experiences. By using a sitemap, your website visitors won’t feel lost while navigating the website or even interacting with the content.
With the help of a sitemap, you can easily create the website’s content. Ensure that every part of your website emphasizes on your website’s goals. And while mapping out the content, in the same manner, cut out parts that don’t serve the website’s purpose.
Defining the goals of the website can save you an enormous amount of time, money, energy, and resources.
Give up on duplicate content
Reproducing content on the website is a waste of time and resources.
Including something on one page and then linking it to the page from another place that needs the same information will be more helpful. In this scenario, having a sitemap will help you discover duplicate content on the website.
Creating web pages at the time of need without even realizing what’s already been built will eventually lead to conflicting information on the website, wherein one page is updated while another is not.
Make sure duplicate content is combined into a single page and linked to the content that needs to be referenced.
Simplify your conversion funnel
The more steps in your conversion funnel, the more are the chances of a visitor to leave the website.
Streamlining your conversion funnel will increase the possibility of your website visitors to stay for longer. With a sitemap, you can figure out the necessary steps that you can combine with the current plan, wherever possible.
A visual representation, like a flowchart, will help you restructure your funnel and make sure you are not adding extra steps anywhere. Use solid analytics to analyze the conversion funnels that can be immediately tested and consequently help you determine the most optimal sign-up and selling processes.
If you accurately track your conversion funnels, you can earn more revenue on the day you start.
Get everyone on the same page
The format of a sitemap makes sure that everyone involved in the project is on the same page.
Most importantly, the sitemap reveals how your company should operate to let everyone in sync with your company’s core values, mission, goals, and purpose that leads to success whether they may be a designer, a project manager, a developer, a copywriter, and marketing or sales involved.
A site map must be accessible by everyone working on the project and should be kept in a central location where designers and developers can view and make changes to it. The sitemap also serves as a central clearinghouse that helps you track all the details of the project.
Getting everyone on the same page is useful while developing a website for your website as its likely to change as the project progresses.
It’s not worth spending a lot of time creating unnecessary pages or developing websites that are more complicated than they need to be.
Figure out the additions and changes on the website before getting your website developed by a web development company. Just remember, a sitemap is a way of organizing a website, identifying the URLs and the data under each section, and being designed to find the data faster and more efficiently.