The mobile revolution has been coming at us for a long time. Yet today when it is actually upon us, many businesses are clueless about how to best use it to grow. Whether you view the shifting trends to favour mobile surfing as a helpful wave to be used as a boost or a storm surge to be survived, it is here and something needs to be done about it. Google took the big step to reward mobile-friendly websites by officially including mobile-friendliness in the Google SERP algorithm for mobile results back in 2015, in an event popularly known as the Mobilegeddon. Nearly three years have passed since, but many small to large businesses and website owners still don’t realise that mobile technology is the future and businesses that don’t invest in the future have a hard road ahead of them. So, we compiled a list explaining what Google’s Mobilegeddon really is and why business owners must switch to a website development company that offers mobile responsive website packages:

The Mobilegeddon

As per Wikipedia, the Mobilegeddon is defined as follows:

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015. The main effect of this update is to give priority to websites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.

Since this doesn’t change anything for desktop or laptop users, it might look like an innocuous little change in the world of the internet. But this was one of the biggest developments in the world of internet for an important reason. Mobile technology is so portable today, it fits in our pockets and now even on our wrists. Over half the total smartphone-using population immediately grab their mobile devices first thing after they wake up. That most likely includes you, it definitely includes us. Not only that, a website that is poorly designed in terms of mobile UX will put off 57% of users. Google understood the importance of mobile in the internet sphere and has started exceedingly rewarding mobile-friendly technology like responsive websites and Progressive Web Apps.

Benefits of Mobile Responsiveness

The first and foremost benefit of having a mobile responsive website is the fact that it will rank higher in Google searches on mobile devices. Google has also officially confirmed that more searches take place on mobile devices than on desktops and laptops. The obvious repercussion is that a mobile responsive website can and will generate higher sales and revenue benefits as compared to non-responsive counterparts. More technical issues arise with non-responsive websites as a lot of time and effort is wasted on separate development for mobile devices and tablets, followed by even more time and effort wasted on generating separate content for each new version of the website. Yes, Google reads content from different device versions of the same websites separately, increasing the risk of original website content being detected as duplicate or spammy and leading to an undeserved penalty. With a responsive design, you don’t need to worry about duplicate content issues or multiple analytics because your website only has one version.

In addition to that, since mobile devices are HTML5 enabled, responsive design provides the possibility for users to be able to save your website’s content offline and access it even when they are disconnected to the internet. The longer your website is accessible to a user, the more impact your brands create and the more sales can be potentially generated. Responsive design takes connectivity to a level that traditional websites can’t, enabling users to access your content with the touch of a finger.

Conclusion

In the race of modern contemporary businesses, only the most advanced and tech-savvy stand any chance to make it to the top. Mobile responsiveness is not a hurdle to be avoided, but a necessary step to be taken in order to make a giant leap towards the future of your business. Don’t be left behind. Contact an expert web development company today to learn more about responsive design and how it can be improved to make your website the most mobile-friendly.