You might be thinking that landing pages are probably one of the first pages to create conversions. However, the contact page is one of the most viewed pages on your website as it bridges the gap between you and the outside world. Thus, the contact page is considered one of the best areas where you get a high rate of conversions.
It is not necessary for you to know what a perfect contact us page should look like, that is the job of your developers. Not sure, if your contact page is a conversion failure? Find out the contact page mistakes that can cost you conversions. Also, how will you be able to deal with them.
Missing in Action (MIA) Contact Page
Some businesses don’t include contact us page as a part of their websites, specifically portfolio-based. Its palpably the biggest mistake if you’re abandoning a contact page on the website.
A few people are simply opting for social icons at the top of the page in lieu of a contact page. That’s a great way to let people know that you are socially available, but it doesn’t serve a purpose who visitors who are not socially active or the people who are trying to inquire about your product or service.
The Fix: Introduce a contact page on your website. You must spend ample time designing the front page of the website with an HD video and parallax scrolling. If you don’t have a contant us page, your visitors are likely to think that you’re not concerned about doing business
Provide contact information for the user to get in touch with you, in case they need additional information. Offer two separate contact numbers and email addresses to ensure that website visitors can quickly get in touch with you on either of the numbers provided.
Not Analysing Submissions
Do you fail to analyse the type of submissions you generally receive? This may affect the design, form and detail information of a contact for. Analyse the forms that you receive from your customers, this will give you a better idea of people needs and want. Based on your analysis , you can make further changes to address those issues.
Try to fix problems that different customers are complaining about. To address this issue, you can probably get a subject drop box designed that is closer to their query. Analysing contact form submissions will only bring you awareness of your website’s issues. These issues might depend on the frequency of submissions.
The Fix: Responding to submissions and moving on is not a good idea. Keep a record of the issues logged by your customer for future references. These records will come handy when and if you receive similar feedbacks for future customers. Offer topics that can better respond to the questions asked by the visitors to boost their confidence in you.
Hide and Seek Contact Page
Have you played the never-ending and annoying game of – where the heck is the contact page?!
If users can’t find the contact page in the navigation menu, they are likely to find it in the footer navigation. The idea of throwing the contact page neither on the header or footer navigation isn’t a very smart step from user’s perspective. It is even worse when a user needs to locate the contact page via Google query (where users can enter queries into a web search engine to satisfy their informational needs) to find the secret page link.
The Fix: Contact page should always be in the navigation menu to make it easier for the user to find your location. Avoid placing it on the footer menu to prevent frustrating the customer. Displaying your contact page directly on the navigation will certainly improve your conversions rate.
Inadequate or Intrusive Contact Forms
Inducing the right contact form is an art.
Contact forms usually fall into two spectrums, they either include limited fields or too many fields. These forms should be designed in a way that the users quickly and briefly explain what they need from you. However, if you don’t give them space, you’ll be losing out on a true conversion.
Having said that, not all users have the time or patience to fill out extensive fields to extract information. You could perhaps lose a conversion by not explaining what each field is for.
The Fix: Design a contact form based on the needs of your potential customers. Tailor your contact form to specifics, including name, address, and message, in general, rather than going for a standard contact form. Incorporating this in a contact form will eventually allow the users to craft their response easily.
Form Only Options
Forms are not the most convenient way for a user to get in touch with you if they have a of things to inquire about your product or service. Try not to limit them only to a specific area to get in touch with you.
The Fix: Avoid placing only a phone number on the contact page. Provide multiple ways to contact you either by chat, email, or your social media addresses to get in touch with you as well. Also, remember to add a physical or electronic address so that users can easily visit you or mail letters whenever they need.
Adding CAPTCHAs sometimes are not user-friendly, either in visuality or usability, which is a good reason to scrap users from your contact forms in the first place. While using a CAPTCHA at the end of your contact page is a good idea, but if your users are spending too much time refreshing the code to find a visual they can actually discern, it’s not worth implementing on the page.
The Fix: More viable options are available in contrast to the annoying CAPTCHA, which is less problematic to both disabled, non-English speaking people.
Keep Up with The Momentum