Creating and maintaining unique blogs on your website can really help you build a good rapport in your industry and in the eyes of popular search engines. Blogging is an excellent way to support your search engine optimization and build brand awareness. A blog, however, only works if users read it. It should be visually appealing and easy to digest, only then will  the users be able to read it.

Let’s help you build a format for your blogs that is visually compelling. Take a look following design tips –

Keep your paragraphs short

Clarity in the format of the content is the key to a visually engaging blog post. Keep the paragraphs short for an effective design. Limit your paragraphs to fewer sentences. This can help you create a look which emphasizes on white/empty space and is easier to read.

Break content down into sections 

Breaking down your blog into multiple parts is a good way of making it look more interesting. If the readers are unwilling to read the entire blog, they can simply skim through the titles of the blog. The most effective way is to use headings and subheadings to outline the blog content. This will help you give a cleaner look to your blog posts which huge block of text fail to do. This is also a good way to allows readers to quickly digest the main points of your blog, and doesn’t force them to read the entire blog if they don’t want to.

Keep line lengths short 

The readability of a blog makes it a substantial part of any blog’s web design. Today, users want to grasp the content written in blog articles quickly. Thus, limiting your sentences to about a hundred characters can improve the readability of your content. It is then easier for a reader to digest the content quickly.

Longer sentences challenges the user to keep track of the content written, while shorter lines can be annoying to read. The right length of the sentences, not only looks good but is easy to understand as well.

Follow best web design practices

Improving the design of your blog can benefit you and invite more traffic on the website. For instance, add beautiful, high-quality pictures to complement your blog posts; include intuitive navigation elements, such as, search bars, sidebars, and subscription options to the newsletter; incorporate white space to catch the eye of the user; use complementary colours with unified fonts. Adding these elements to the blog will eventually highlight the critical points.

Promote your most popular content

When building an extensive blog content, you must have noticed that some of your articles become more popular than others. These popular blogs attract hundreds or thousands of new visitors. Rather allowing this content to get faded over time, improve your blog web design by promoting the content on your website every now and then.

Creating sidebars or links to your most popular content can help you get an appropriate number of visitors. You can also consider linking this particular copy within your other blog articles. Popular pieces of content can specifically be placed at the top of your blog pages. However, you need to ensure that the content is still relevant.

Create a blog design that loads quickly

A blog design should be built in the way that it loads quickly . This is a key to have visitors’ attention, and it also encourages them to explore your website thoroughly. If the loading time increases to a second or two, it will be enough to send potential visitors looking out for other options. Follow best practices to generate web pages that load instantly.

Limiting image sizes, cut bloat, implementing lean coding, and eliminating unnecessary elements on your web pages will also help in reducing the load time. The blog web page should be loaded immediately to keep your visitors engaged.

Conclusion

By following these practices, you can increase the readability and visibility of your blog. A Website Design Company helps you to create a blog design that allows your users to read easily.